Trying to persuade people to click on a long, jumbled connection is almost as bad as a door-to - door salesman trying to sell financial services to people. Needless to say, if your audience sees a connection that they see as spamming in one of your social media messages, they 're going to do the digital equivalent of closing the door in your face — scrolling past it.
To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that will clip your links to clean, consistent, and clickable URLs.
URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. For example, a branded link for this blog post would look something like “srter.co/url-shorterner”.
Bit.ly is a link shorter platform that features a comprehensive dashboard that displays the performance metrics of your links, such as click-through rates, channel stats, and people's geographic information that clicks on your links. They also offer branded links and integrations with social media management software such as Sprinklr, Sprout Social, Buffer, Hootsuite.
Bit.ly 's free account offers up to 500 branded links, 10,000 unbranded links, and information on your top referrers, which is ideal for small businesses. Your business plan allows you to make as many links as you want and to provide all the data and metrics mentioned above.
Image Credit: Bl.ink
As one of the more robust link shorteners out there, Bl.ink offers smart branded links that allow you to create custom links that contain relevant words, not just a random string of characters. They also provide analytical reports that can track clicks by date , time, language, referrers, computer, and place, and integrate with web analytics tools such as Google Analytics, Adobe, and others.
Bl.ink provides four third party subscriptions: a free plan, a plan for individuals and small teams of up to 15 users, a plan for teams and companies of up to 50 users, and a plan for large organizations with more than 50 users. Starting at $12 a month, They price their plans based on the number of connections you 'd like to build and monitor. For example, free users can make up to 1,000 links and track up to 1,000 clicks per connection. After that, you 're going to pay for how many links you create and track.
Image Credit: Rebrand.ly
Trusted by more than 250,000 customers, Rebrand.ly is a shorter link platform that can brand your links, track their performance metrics, or integrate your links seamlessly with over 50 other platforms.
With two individual plans and two team plans, Rebrand.ly offers link shortening solutions for both small business and enterprise companies. For example, their starter plan offers 50,000 tracked clicks, 5,000 branded links, and 5 custom domain names for $29 per month, while their premium plan offers 2,000,000 tracked clicks, 200,000 branded links, and 20 custom domain names for $449 per month.
Image Credit: TutorialDeep
Developed by Hootsuite's Social Media Management Platform, Ow.ly is a link shorter that is included in every free Hootsuite account. With Ow.ly, you can distribute your links and track their performance metrics directly on the Hootsuite platform, which allows you to shorten every single link you post to all your social media profiles. Ow.ly is ideally suited to someone who already uses Hootsuite as a social media management tool.
The Most Powerful and Premium URL shortener tool of all time.Srter.co is a link shortener platform that can brand your links, track their performance metrics, or integrate with over 50 other platforms to seamlessly distribute your links. You can try Srter for Free with limited number of features and you can go for premium, Their pricing Starts from $1.99 / month - $11.99 /month.